Another birthday passed,..

While she died eight years ago, I still remember her birthday like it was yesterday. Saturday, March 19th. A day that I will forever remember as “Mico´s birthday.” Oh yea,… I don´t know if that´s the exact date but through some simple math given what the Humane Society told me on her age when I […]

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Education is key!

From families to veterinarians, make sure your customer understands what they are selling. I spent the day in the field yesterday with a wonderful pet funeral home client. We had a spirited “Lunch and Learn” session at a fabulous veterinary clinic – educating them on what pet parents are wanting in the loss of their […]

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Memorialization Items for Grief Support

Give your families various options for memorialization items – they truly want choices! when it comes to honoring a beloved deceased pet, more times than not families “don´t know what they don´t know.” It´s our responsibility as a pet loss professional to have these items available and to guide our families in what their options […]

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