Two Hearts Pet Loss Center
Consulting Platform Selections
" The guidance that we received from Coleen was priceless as we began the business. Then as we grew our operation, Coleen was there to lead us through the next steps with the valuable services needed for our families and veterinarians. "
Our Consulting Platform consists of a variety of programs to fit any individual situation, from start
up operations to those who desire to expand their current business model. The various
programs are:
$1000 - One-Day Situation Assessment
Round out business plans and financing case and/or Critique and expand on existing business plan
Go to market emphasis: B2B? B2C? Both?
- Competitive analysis
Customer Relationship Management best practices
Define your desired objectives for your pet death care program
A review of current site location and/or critique current of program
Pet death care industry - strategic overview
Business planning fundamentals for start up or phase II.
$1000 credited to the Initial Implementation and Coaching Program and the Advanced Coaching Program if the client desires more in-depth consulting.
$6995 - Initial Implementation and Coaching Program
Implementation and best practice coaching for Pet Death Care Program plus One full week of on-site training
Includes the Two Hearts Pet Loss Center Best Practices & Coaching Journal, an all inclusive and comprehensive guide with helpful hints, scripts, and other information needed to operate the day-to-day tasks of a pet death care organization
One full week of on site training
Sales Calls to Animal Hospitals and Veterinarians
- How to make a cold call - and then develop an ongoing relationship with a clinic
Techniques on making a successful presentation to the Decision Maker
Guidance on the “Lunch and Learn” technique to orient and train the staff
Sales coaching with preneed staff
- How to cross-market leads - from a pet lead to a preneed and from a preneed to a pet lead
- What clinics and grieving families expect and value
How to conduct quality home removals and build relationships with families
Working with grieving families
Understanding the grief process
Keys to successful after care programs
How to conduct a Pet Loss Support program
Marketing strategy
- Will you market: B2B or B2C, or both - what does the competitive landscape indicate?
How does your marketing strategy differ now?
Leveraging free marketing opportunities
What else can your organization do to market your value offerings?
- Display and merchandising best practices
Arranging for impact - satisfaction and profitability
Review of goals and strategies quarterly to determine what changes need to be made
Travel and hotel expenses paid by Client
$9995 Advanced Implementation and Coaching
Initial program implementation and coaching (above) plus Another full week of on-site training, timing to be determined at end of initial coaching phase:
Includes a one-day workshop, marketed as sponsored by Client, for local veterinary professionals - complete with continuing education credit for attendees:
Presented by Coleen Ellis and Two Hearts Pet Loss Center
Marketing of the con-ed program to be determined by Client and Two Hearts Pet Loss Center
Travel and hotel expenses paid by Client
Contact us to learn more about our full line of services.
317.884.4885