The Power of Personalization

Honoring Cajun – The Best Dog In The World I´m having a great time working the North American Veterinary Conference in Orlando this week! I can´t believe my good fortune – animal “stuff” all around me! Just heaven! As I visit with the various attendees and other vendors, and mention what I do in working […]

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Education is key!

From families to veterinarians, make sure your customer understands what they are selling. I spent the day in the field yesterday with a wonderful pet funeral home client. We had a spirited “Lunch and Learn” session at a fabulous veterinary clinic – educating them on what pet parents are wanting in the loss of their […]

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